Step 1: Recognise the Market Size
United Kingdom: The UK mobile game market hit £2.6 billion in 2023, a 12 % rise from the previous year. That figure includes downloads, in‑app purchases and ad revenue.
United Kingdom: The UK mobile game market hit £2.6 billion in 2023, a 12 % rise from the previous year. That figure includes downloads, in‑app purchases and ad revenue.